Advanced Automation Group (AAG) is hardwired to deliver customized turnkey power electronics solutions at competitive prices. Their solution delivery model encompasses solution design, customization, manufacturing, and even after-sales services. “As a private company, we are laser-focused on maximizing customer value. Unlike some of our competitors, we don’t have to worry about maximizing shareholder value,” says Michael W. Scheiven, VP Sales & Marketing , AAG.

AAG’s journey began in the ecommerce space as their first partnership was with an automation system manufacturer who supplied controller systems for some of the largest fulfillment houses. AAG designed electric motor drives that emulated the functionalities of Variable Motor Drives (VMD) while exhibiting the flexibility to add other features. Owing to its high degree of customization and low cost, this product has been widely adopted across many ecommerce fulfillment centers.

Pioneers in delivering high-performance, reliable and safe power electronics solutions, AAG primarily caters to the power electronics needs of the automotive industry. The company is a premier provider in critical actuator drives, including power steering and brake actuators, among other offerings. The company does in-house technical designing for power electronics circuitry and mechatronic components and provides cutting-edge designs even for purely mechanical parts. For instance, a German automotive manufacturer wanted to modernize their mechanical oil pumps to electrical ones. The client approached AAG to design electronics and rotor while they handled the product’s installation.

In record time, AAG came up with an ideal design to suit the client’s unique requirements. And this product design is garnering attention among transmission manufacturers. AAG also does microcontroller programming —including CPU coding— and hardware development as a service for components such as sensors, motors, actuators, and solenoids.

AAG has an in-house R&D division laser focused on developing high-end software and hardware for power electronic solutions. It has even developed fail-safe architecture to improve self-diagnostic, fail detection, and failure prevention. In essence, the company’s R&D endeavors are anchored in offering dependable products with minimal downtime. A warehouse system-seller has been leveraging AAG’s custom-built controllers and motor drives for more than 15 years with near-zero failures.

Apart from its product offerings and research endeavors, the company positions itself as a global entity offering local client support. AAG has a warehouse in the USA specifically for automotive clients enabling them to provide effective and quick support . It also provides full support in the event of any concern or failure, regardless of clients’ location. “We have people to immediately work on any failure. And that speaks volumes about our commitment to providing end-to-end service,” says Dr. Shaotang Chen, COO, and CTO of AAG.

AAG’s power electronics expertise and value proposition have immense recognition in the growing EV market. “Being experts in this niche, we offer clients differential solutions like providing the power electronics and drives for the power steering system and break actuators,” says Dr. Shaotang Chen. There is also a general trend of customizing interior lighting in automobiles. In this regard, the company has come up with creative controllers to operate a string of LEDs mounted into the vehicle’s fuel door, which allows it to show its continuous charge level until it reaches full charge.

AAG continues to undertake significant ongoing research projects in various types of sensor applications, specialized controllers, and battery management systems for automotive and similar heavy-duty applications. In a nutshell, the company places cardinal value in tailoring safe, reliable, and efficient power electronic solutions that meet or exceed customer specifications rather than offering them off-the shelf solutions alone.