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tesa—a Beiersdorf company—prides itself in having 125 years of experience in manufacturing adhesive tapes. It develops tapes for smartphones, tablets, notebooks, TVs, OLED components, displays, wearables, and other smart devices. However, the ingenuity of tesa lies in how it crafts products for varied manufacturing processes and industries. They equip clients with technological solutions that are designed specifically for the application or manufacturing environment, starting with in-house adhesive polymerization. “We can deliver customized adhesive products on demand for organizations around the globe, with a global production setup offering both, state-of-the-art technology as well as redundancy and thus supply security. Hence, our solutions have become crucial enablers of manufacturing processes for customers,” says Nils Utesch, Marketing Director Electronics, tesa.
The adhesive tapes delivered by the tesa last longer and are built to mitigate some of the most complex challenges of the industry. For instance, the tapes manufactured for smartphones are designed to absorb shock events, which help lessen the impact on a phone, improving the chances enabling the device’s survival during accidental drops.
Thinner tape designs providing more space and enable higher device functionality, for example, longer battery life; at the same time, they prevent the devices from breaking as well
Such products and solutions form a bond that helps tesa build long-term relationships with its clientele. The company understands the needs and requirements of a client by carrying out one-on-one engagements; the synthesis of these discussions translates into finished products. “We listen to clients and ask them how we can transform their business objectives into innovative offerings by materializing their goals using our expertise. We do a lot of testing to understand how our products perform in given circumstances,” says Marji Smith, Director Global Value Chain Management Electronics, tesa.
Testimony of these products is highlighted through a recent collaboration between tesa and its client, where the company helped in devising sustainability strategies with a minimized environmental footprint by designing tapes with organic compositions. Furthermore, by leveraging green energy in the manufacturing of these products, tesa was able to reduce the associated energy consumption drastically for the client. The adhesive specialist also developed tapes that are de-bondable on demand and thus enable device’s repairing and recycling during the manufacturing process as well as at their end-of-life use.
These collaborations are a part of tesa’s ongoing R&D in adopting newer technologies for adhesives, focusing on geographies such as the US, Germany, and different parts of Asia. “We continue to invest in larger R&D projects and modern production methodologies because we believe we can perform and deliver at the need of the hour,” concludes Carsten Meyer-Rackwitz, Corporate VP Electronics, tesa.